Zalando campaigns and performance marketing
We offer efficient budget and campaign management, precise performance tracking, and strategic consulting for sustainable success on Zalando.
At OnMaCon, we leverage the full potential of Zalando Marketing Services (ZMS) – Zalando's 360° marketing unit – to showcase your brand in the best possible light. We offer you tailor-made advertising solutions, plan your Zalando campaigns optimally, and use your budget efficiently to strengthen your brand presence on Zalando in the long term.
Efficient budget and campaign management
We take care of all budget planning and management for your campaigns on Zalando—across all countries. We take product performance into account and ensure that your budget is used for the right items to improve your ROAS.
Comprehensive budget planning:
With us as your retail media agency, you get cross-border budget planning that guarantees maximum efficiency—whether in Zalando Advertising or other marketplace advertising channels. We analyze your market data both nationally and internationally and use it to create customized budget plans. This ensures that every euro invested is used optimally to increase your reach and maximize ROAS. Our data-driven approach enables you to react flexibly to market fluctuations and always maintain an overview – whether in your domestic market or in international target regions.
Targeted campaign management:
Our targeted campaign management focuses on the precise control of automated and selected campaigns as part of your retail media strategy on Zalando. We take care to reduce wasted spend by precisely controlling Zalando Sponsored Ads. Through continuous monitoring and performance optimization, we ensure that every campaign achieves the greatest possible impact and that your marketing goals are efficiently met. Our approach to performance marketing on Zalando helps you address the right target groups and improve the conversion process in the long term.
Seasonal realignment:
The market is subject to constant change—seasonal trends, special events, and specific sales phases such as seasonal sales or Black Friday sales require flexible advertising measures. With our seasonal realignment, we regularly adapt your campaigns to current conditions. This allows us to make the most of market opportunities and ensure that your products always appear in the best light. This dynamic adjustment plays a decisive role in sustainably increasing sales in every sales phase.
Country split and pacing factor:
By optimally distributing your budget across different countries—known as country split—and using a targeted pacing factor, we ensure that your campaigns are played at the right time and in the right place. We analyze regional market trends and optimize timing to avoid over- or under-delivery. This strategic approach to your Zalando campaign management enables you to achieve maximum impact in every target market and use your advertising spend efficiently. This allows you to benefit from balanced and consistent performance across all countries.
Accurate performance tracking
Our experts continuously monitor the performance of your campaigns in different countries and adjust advertising measures based on data to achieve optimal results.
- Close monitoring: Ongoing analysis of country performance.
- Data-driven adjustments: Optimization of advertising measures based on real-time data.
- Visibility status management: Consideration of CXM and country-specific requirements.
- Business Intelligence (BI): Use of our own OnMaCon BI system for clear reporting—even across marketplaces.
Strong brand communication and strategic Zalando consulting
OnMaCon supports you in brand communication and the management of your campaigns and budgets. Our team offers you national and international performance tracking and derives data-based recommendations for action to strengthen your brand in the long term.
- Brand communication: Development and implementation of effective brand strategies.
- Campaign management: Efficient management of campaigns and budgets.
- International tracking: Monitoring your brand's global performance.
- Recommendations for action: Data-driven insights for sustainable growth.