Scale campaigns profitably

Amazon Advertising for Fashion and Lifestyle Brands

Amazon Advertising works well when campaign logic, product range, margin, and availability are aligned. We take care of setup and optimization—and ensure that your budgets are not wasted on scatter loss.

Request a potential analysis

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Amazon Advertising: Structure, Control, Scaling

We don't work with "a little bit of everything," but with clear campaign frameworks—tailored to your product range logic (bestsellers, long tail, launches, sales) and your goals (efficiency, growth, share of voice).

  • Campaign & account structure (brand, category, product groups, priorities)
  • Ongoing optimization: keywords, targets, negatives, placements, creatives
  • Budget control based on potential, margin, and availability
    Transparency regarding drivers: What works—and why

  • Sponsored Product Ads (SPA) are the performance lever on Amazon – ideal for occupying profitable search queries, scaling bestsellers, and tapping into targeted demand.

    Typical areas of application

    • Sale of core items and long-tail products
    • Brand Protection (protect your own brand keywords & ASINs)
    • Manage competitive pressure (relevant competitor setups, if appropriate)

    What we do specifically

    • Structure based on product range, product groups, and objectives
    • Keyword and targeting logic, including negatives to reduce wasted spend
    • Bid and budget control based on performance, margin, and availability
    • Continuous testing: search terms, targets, placements, priorities

  • Sponsored Brands are the right tool if you want to build brand visibility, secure brand search, and drive targeted traffic to your brand store or curated product sets.

    Typical areas of application

    • Structured use of brand search and category keywords
    • Accompany launches/drops (with clear budget and target logic)
    • Direct traffic to brand stores, collections, or themed worlds

    What we do specifically

    • Campaign setup according to funnel logic (awareness → consideration → conversion)
    • Creative/asset briefings and iteration (headlines, motifs, store landing pages)
    • Search term and placement evaluation to increase efficiency
    • Interaction with Sponsored Products: clear roles, no cannibalization

  • We use Sponsored Display to re-engage relevant users after initial contact—and to build presence where purchasing decisions are made: on product detail pages and in relevant environments.

    Typical areas of application

    • Retargeting: Bring back detail page viewers
    • Detail page strategy: be visible on relevant ASINs/categories
    • Complementary logic: promote suitable add-ons/combination products

    What we do specifically

    • Define target groups and placement logic (where does it really work?)
    • Clear distinction from sponsored products/brands (no cannibalization)
    • Budget and frequency control to ensure efficiency
    • Evaluation based on incrementality/contribution (not just "also has sales")

  • With AMC, we go beyond standard reports. The goal is not "more data," but better decisions: Which target groups are actually buying? Which touchpoints drive conversion? Where is it worth spending the budget—and where is it not?

    Typical AMC use cases

    • Audience analysis: Buyers vs. clickers (quality of reach)
    • Path/funnel insights: Which touchpoints support the purchase?
    • Campaign synergy: What complements each other—what is just duplication?
    • Test & learn: Test hypotheses (e.g., audience, frequency, creatives) instead of relying on gut feeling

    What we do specifically

    • Setting up the questions (what do you really want to know?)
    • Evaluation and derivation of clear measures for campaign structure and budget
    • Documentation of learnings so that they can be reproduced within the team

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Request retail media check & potential analysis

Before you decide to work with us, we will conduct an analysis to show you which levers are visible in your account and how we can get more out of your Amazon business with our approaches. 

We look at structure, budget logic, and potential—and tell you openly what works and what doesn't.

Request a potential analysis

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Control, analysis & consulting

Advertising campaigns on Amazon can only work if the fundamentals are right. Content, product data, SEO and GEO-optimized texts, pricing, variant logic...  That's why we don't just provide operational support for your sales on Amazon, but also clear analysis, monitoring, and consulting—so that campaigns, budgets, and product range decisions all fit together. With AI-based data optimization, we can also support you with content—depending on your setup. 

  • Before prioritizing measures or scaling budgets, a clear assessment of the status quo and realistic potential is required.

    • Analysis of content, data quality, account structure, account health, competition, visibility, campaign logic, and budget allocation
    • Identification of potential in the design of product listings, analysis of wasted spend, scaling potential, and structural obstacles
    • Evaluation in the context of product range, margin, availability, and targets

  • Looking at Amazon performance in isolation is not enough—especially for fashion and lifestyle brands that are active on multiple marketplaces. That's why we rely on continuous monitoring and a central BI system that brings together all relevant marketplace data.

    • Ongoing monitoring of performance, efficiency, and development
    • Classification instead of a flood of numbers: What does this mean for the budget, product range, and priorities?
    • Central view of multiple marketplaces and countries (e.g., Amazon, Zalando, OTTO)
    • Comparability of KPIs across platforms

    Our proprietary BI system provides you with all relevant marketplace data at a glance—particularly valuable for brands for which Amazon is only part of their overall strategy.

  • Monitoring creates transparency—consulting ensures the right decisions are made. We support brands not only operationally, but also as a sparring partner in the further development of their marketplace strategy.

    • Classification of figures in the context of brand, product range, and objectives
    • Advice on budget allocation across multiple marketplaces
    • Sparring for in-house teams (e.g., content creation)
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Fashion & Amazon: using the channel strategically

For many fashion brands, Amazon is not the first marketplace that comes to mind – and that is precisely why its potential is often not exploited strategically. When integrated correctly, Amazon is not a substitute for fashion marketplaces such as Zalando or OTTO, but rather a useful addition to the overall mix.

  • High reach and strong demand in many lifestyle and basics segments
  • Relevant touchpoint for new customers and repeat purchases
  • Performance-driven channel with clear measurability

The decisive factor is not whether Amazon is used, but how:
with clean assortment management, clear brand positioning and brand protection, and a retail media strategy that fits the brand – and fits into the overall marketplace strategy.

If you're wondering whether Amazon is a useful addition to your fashion marketplaces, or if you want to make even better use of Amazon as a strategic channel, let's talk about it!

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Amazon Workshop: Expert know-how

Would you like to know how to implement Amazon SEO in-house, or would you like to delve deeper into Amazon Advertising? No problem! We offer both Amazon SEO workshops and Amazon Advertising workshops. We will show you how to optimize your products and manage advertising campaigns profitably. 

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Frequently asked questions

  • Amazon is particularly suitable for fashion and lifestyle brands that want to build reach, attract new customers, or efficiently tap into existing demand. It is not the category alone that is decisive, but a clear product range, content, and retail media strategy. Used correctly, Amazon complements other marketplaces such as Zalando or OTTO in a meaningful way, rather than competing with them.

  • Amazon is not a traditional marketplace for fashion inspiration, but it is a relevant performance channel. Amazon works well for fashion brands when price, product range, content, and advertising are coordinated. The goal is not to engage in a discount war, but rather to achieve controlled sales, visibility, and measurable performance.

  • We don't view Amazon in isolation, but as part of an overarching marketplace strategy. Our work combines retail media, product data, content, and analysis. This holistic approach is particularly crucial for fashion and lifestyle brands in order to use budgets efficiently and manage them across channels.

  • We work with Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Marketing Cloud (AMC). Which formats are appropriate depends on the product range, objectives, and maturity of the account. Our focus is on clear roles for individual campaigns—rather than on running as many parallel measures as possible.

     

  • Fashion brands in particular are rarely active in just one marketplace. That's why we rely on our own BI system, which brings together data from different marketplaces and makes it comparable. This allows developments, budgets, and priorities across Amazon, Zalando, OTTO, and others to be managed effectively.

  • Yes. A potential analysis helps to realistically assess the status quo and set clear priorities. We analyze structure, budget utilization, and performance and identify where short-term impact is possible—and where structural adjustments are advisable. This also gives you an impression of how we work and allows you to see our expertise for yourself before we move into a long-term collaboration. 

  • We manage both seller and vendor accounts and understand the differences in management, reporting, and advertising logic. The strategic approach remains the same: think economically, structure cleanly, and make data-driven decisions.

  • Yes. In addition to operational support, we advise in-house teams and act as sparring partners. This ranges from selective analyses and workshops to strategic support for SE measures, retail media, and marketplace decisions.

  • Product data is the basis for findability, correct classification, and conversion. Clean attributes, variant structures, and consistent content improve performance—and help to manage advertising more efficiently.

  • Yes. Data optimization is possible as a setup or project component, for example, for launches, structural problems in the account, or as preparation for advertising measures. It is usually part of an overall package and is not intended as an isolated individual service.

Contact us

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Do you have questions, ideas or simply want to find out more about our services for marketplaces and product data marketing? Send us a message or book an appointment directly so that we can plan your e-commerce success together!

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