The OnMaCon OptimAIzer automatically optimizes your product data for Google Shopping—for better visibility, lower click costs, and increased sales.
Most product feeds are designed to work on Google Shopping—but not to be understood by AI systems.
Google is becoming more semantic.
AI systems access product data directly.
In other words:
If your data is only basic, you’ll be less visible in the future.
Many feeds describe what a product is—but not when or for what purpose it is used.
Example:
A dress is described as a “summer dress”—but not as
→ wedding guest outfit
→ casual office look
→ perfect dress for vacation
Why this is a problem:
Google and AI systems are increasingly understanding products through usage contexts.
If these are missing, important search queries will be lost.
Traditional feeds rarely include information such as:
Who is this product suitable for?
When is it used?
What makes it different?
Why this is a problem:
These are exactly the questions users ask—and this is exactly what modern search engines respond to.
Although a lot of data is available, it is not clearly structured or organized logically.
Example:
Why this is a problem:
AI systems prefer clearly structured, consistent data.
The OptimAIzer is our tool for the scalable optimization of Google Shopping feeds.
It combines AI, data analytics, and feed expertise—so your products appear in more relevant places.
Here's exactly what OptimAIzer does for you:
Product titles are generated using search intelligence—based on relevant attributes and search terms.
Missing attributes, use cases, occasions, style, and product USP will be added.
Thousands of products are optimized automatically—rather than being maintained manually.
Here's what you can expect:
The OptimAIzer is a tool for automatically optimizing product data for Google Shopping.
It improves existing feeds by structuring, enriching, and search-optimizing product titles, attributes, and descriptions—with the goal of increasing relevance for Google and boosting performance.
Google uses your product data to determine when and how your products are displayed.
This applies in particular to:
Product title
Attributes (e.g., material, color, target audience)
Feed structure and consistency
The better your data is, the more relevant your product will be categorized—and the more efficiently your campaigns will perform.
The OptimAIzer works in three steps:
1. Analysis
Your existing feed is checked for weaknesses—such as missing attributes or unstructured titles.
2. Optimization Logic
A clear data logic is defined for your product range—combining rules and AI support.
3. Scalable Implementation
The optimization is automatically applied to all (or selected) products—consistently and scalably.
The optimized data is not overwritten directly in the original feed, but is displayed via a so-called supplementary feed (subfeed) in Google Merchant Center.
This means:
Your existing feed remains unchanged
The OptimAIzer generates optimized data (e.g., titles, attributes)
This data "overrides" the existing data in Google via the subfeed
Benefits:
This setup is standard in Google Merchant Center and performs reliably even with large product catalogs.
That depends on the initial state of the feed.
Initial results (e.g., improved ad delivery or CTR) are often visible in the short term.
Sustainable improvements come from continuous optimization and data-driven refinement.
The OptimAIzer is particularly useful for:
Billing is generally based on the number of optimized products.
Typically, there is a price per product optimization, depending on:
After your first free feed check (request it here), we'll immediately provide you with a quote for your optimizations.
In short: No—and that’s by design.
The OptimAIzer is not a traditional self-service tool, but rather part of our system.
Why?
Because product data isn't just about "generating text," but about:
Here's how it works instead:
You'll receive ready-to-use, optimized data—without having to adjust any settings yourself.
Only slightly.
You'll usually need: