Predictable performance for product ranges that are intended to be sold – not just displayed.
OTTO is a fashion marketplace with clear rules. Success does not come from short-term pushes, but from a holistic strategy. Through clean assortment management, complete and optimized product data, realistic budgets, forward-looking campaign planning, and clear performance logic.
We help fashion brands to build and expand OTTO in a targeted manner and scale profitably in the long term.
Fashion at OTTO means: size availability, attributes, well-maintained product data, and seasonality determine performance. That's why we always think of OTTO Advertising in terms of the interplay between campaigns, product range, and control—not in isolation.
We don't manage OTTO campaigns across the board, but rather according to items, product groups, and seasonal phases—with a focus on profitability and sales. Keyword targeting gives brands on OTTO new opportunities to advertise their items—we know how to do it.
We plan budgets and campaigns to suit your goals. There is no one-size-fits-all formula; it depends on whether you want to focus on sales growth, efficiency, or awareness.
Seasonal changes, weather, and new collections: adapting to these factors is an important part of fashion and lifestyle products at OTTO. That's why we take the following into account in our work:
How we structured a fashion brand at OTTO, optimized the product range, and established stable sales through a holistic approach combining data quality, content, and advertising.
At OTTO, data quality determines whether fashion items are visible or get lost in the product range.
We provide targeted advice on attributes, variant logic, and categorization—where product data has a direct impact on visibility and campaign performance.
The right content on otto.de is a fundamental prerequisite for success. This requires high-quality product images and texts. Furthermore, product details such as product names and descriptions must be maintained and optimized for keywords. Here, it is important to use relevant keywords and identify potential search queries from buyers in advance.
Contact us for a free quick check of your products. As an OTTO agency and marketplace expert, we offer you competent advice with no obligation!
At OTTO, the fee model for retailers is transparent. It consists of a monthly base fee and an additional commission depending on sales. The amount of the commission varies depending on the product range. For example, fashion and technology have different commission rates. If you would like more details, you can inquire directly with OTTO or seek advice from a marketplace agency or OTTO Market Agency.
OnMaCon is a specialized agency for retail media and advertising on fashion marketplaces such as OTTO. We have been working with fashion and lifestyle brands for over 20 years and understand the specific requirements of product ranges, seasonality, size logic, and sales management on OTTO.
Fun fact: OnMaCon was founded by two former OTTO employees. We are based in Hamburg and have close ties to OTTO, with regular meetings for strategic exchange. We were also beta testers for the keyword targeting that OTTO introduced in 2025.
OTTO works more effectively through structure, product data, promotions, and product range logic than through short-term campaign pushes. Successful OTTO advertising requires clear campaign structures, realistic budget planning, and close integration with product range and availability—especially in the fashion sector. The new keyword targeting is a good addition to traditional campaigns.
OTTO is particularly suitable for fashion and lifestyle brands with a clear product range, stable product availability, and predictable collection cycles. Brands that want to sell in the long term and value structured growth benefit particularly from the marketplace. At OnMaCon, we also know that OTTO's target audience is slightly older and has greater purchasing power. Even though promotions are always a good lever, bargain hunters are not the primary target group at OTTO. OTTO has very loyal customers who appreciate the curated range. And from our experience, we know that return rates are often significantly lower than at Zalando.
In addition, as of 2025, a company headquarters in Germany and a warehouse in Germany or the EU are among the requirements. This means that the competitive pressure is different than atAmazon, for example.
Yes. We take care of operational campaign management at OTTO Advertising, including structuring, budget management, performance optimization, and continuous readjustment—always with a focus on cost-effectiveness and sales.
Yes. We support fashion brands both in getting started on OTTO and in further developing existing accounts. We take a holistic view of campaigns, product range structure, and performance, and prioritize the measures that really have an impact. We are not a technical service provider that can implement API connections, but we are happy to advise you on how to get started and connect to OTTO.
Product data is a key success factor at OTTO. Clean attributes, variant logic, and categorization influence visibility, discoverability, and campaign performance. We provide targeted advice where product data has a direct impact on performance.
We work with data-based evaluations and BI approaches that make campaign and article performance visible. This allows fashion brands to understand which articles are really selling and where budget is being tied up without generating sales. Our own BI system, in which all marketplace data converges, is not only the basis for our work, but also a tool for you to get a good overview of your marketplace success.