Successful marketplace advertising requires more than just campaign setups. It requires transparency about what really works—across marketplaces, comparable, and controllable.
That's why we at OnMaCon work with our own BI system, which is an integral part of our marketplace services. We show you the target values and performance of all your fashion marketplaces in a customizable dashboard.
The native reporting functions of the marketplaces in the backends are limited to the respective channel.
They provide figures—but no comprehensive view of performance, budgets, and target achievement.
In practice, this means:
This is often not enough for strategic decisions in marketplace advertising.
The OnMaCon BI system is not a separate product, but rather a tool that we use specifically to better manage marketplace advertising. All relevant marketplace data is collected centrally and processed in such a way that it supports decision-making rather than complicating it. The BI system is therefore an integral part of our advertising work.
As part of our services, we use OnMaCon BI to make performance visible where it can be controlled.
Examples of key figures and evaluations:
Comparisons between marketplaces, countries, and product ranges
Depending on the issue at hand, we analyze marketplace performance at various levels:
This provides a sound basis for decision-making for further management.
OnMaCon BI is always used with a clear goal in mind: to improve marketplace advertising (
).
The system helps us with this:
Our BI approach is aimed at fashion and lifestyle brands that are active on multiple marketplaces and want to manage their advertising in a structured, transparent, and data-driven way—together with us as their partner. The BI system is always used as part of our marketplace services.
In combination with our advertising expertise, OnMaCon BI ensures transparency and clarity in the management of marketplace performance.
The native reporting systems of marketplaces only provide an isolated view of individual channels. This is not sufficient for effective management across multiple marketplaces. Our BI system provides a comparable, consolidated view of performance, budgets, and development. Existing tools on the market did not meet our needs and use cases, so we created our own solution.
OnMaCon BI is not only used for reporting, but above all for control. It helps us to evaluate budgets, identify deviations at an early stage, and derive concrete measures for optimizing marketplace advertising.
Integration depends on the setup of the collaboration. In any case, we use BI evaluations to make results transparent and explain decisions in a comprehensible way. When you work with us, Su gets access to your dashboard and can access the data and use the reporting at any time.