More than just product descriptions

Amazon A+ Content, Premium A+ Content, and Amazon Brand Story

Increase your conversion rate and present your brand and products in the best possible light—with tailor-made A+ content, innovative premium A+ content, and an emotional brand story, you can set yourself apart from the competition. As an Amazon agency, our solutions are specially tailored to the needs of vendors and brand owners and impress with their individuality and professional implementation.

 

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Amazon A+ Content

More than just an extended product description

  • Placement & structure:
    Our A+ content appears strategically on the product detail page (PDS) above the reviews and forms an integral part of the extended product description. The content is individually designed using various modules so that every detail is optimally presented.
  • Requirements:
    While vendors automatically qualify, sellers need to register their brand.

  • We create differentiated A+ content for each product—at the product, category, series, and brand levels.
  • Advantages:
    The targeted use of A+ content increases your conversion rate. It gives you the opportunity to present your products in a high-quality, professional manner, setting you apart from the competition. The ability to provide a wealth of information also reduces your return rate and makes positive reviews more likely. 
On Ma Con Example Standard A

Premium A+ Content

Innovative modules for even stronger product presentation

  • Exclusive features:
    With Premium A+ Content, you get access to numerous additional modules that go beyond the standard A+ Content. Use large-scale videos with individually selectable preview images to bring your products to life.
  • Interactive elements:
    Use hotspot images that provide customers with additional information when clicked. Sliders present additional products or relevant details, while expanded comparison tables enable direct product comparisons—always with your product in focus. The offering is complemented by a Q&A module that interactively answers frequently asked customer questions.
  • Your competitive advantage:
    These innovative elements not only strengthen customer loyalty, but also set your listing apart from the competition. Benefit from improved visibility and a unique brand experience on Amazon.
On Ma Con Example Premium A

Brand story / Amazon Brand Story:
Make your brand an emotional experience

Placement & structure:
The brand story appears on the PDS above or below the A+ content and tells the story of your brand. With an impressive background image and modular elements, similar to a slider, your brand is presented authentically and emotionally.

Modules & content:
Use a combination of images, text tiles, and product grids to bring your brand story to life. Both vendors and sellers (with existing brand registration) benefit from a well-thought-out, emotional presentation.

Advantages:
Tell your brand's story in a way that appeals to customers personally. With custom text and background colors and matching fonts, you can convey your corporate identity (CI) and create a consistent, distinctive overall image.

Our services

Whether it's brand story, A+ content, or premium A+ content, as an Amazon agency, we not only support you in optimizing your product listings so that they are easy to find through Amazon SEO and improve your products' Amazon ranking. We also showcase your products using the options described above—always in close consultation with you, of course. 

Feel free to book an appointment to get to know us!

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Frequently Asked Questions

  • Of course, we need your input—to understand what is important to you and what your brand stands for, so that we can showcase the content in the best possible way. 

    We also need: 

    • Logo as cutout
    • Images in the highest possible resolution
    • All available information about the item or brand/company

  • We start with a joint kick-off meeting. There we clarify all questions and information we need. Then we move on to the content setup. We create a mock-up, design hero images/graphics, and set everything up in Amazon Seller Central.  Before we go live and transfer everything to other products, we will coordinate our proposal with you and implement your feedback. Once the setup is complete, it can easily be adapted to other products. 

  • We work with images that you provide us with. We are happy to advise you on the best material we need and what the optimal image and video selection for Amazon should look like. We are also happy to put you in touch with service providers who can provide you with targeted support in creating images. 

  • Feel free to talk to us about the possibilities on other marketplaces. OTTO offers "rich content," which is comparable to A+ content. We can also support you in this area!

Contact us

Write to us :)

Do you have questions, ideas or simply want to find out more about our services for marketplaces and product data marketing? Send us a message or book an appointment directly so that we can plan your e-commerce success together!

Book a free initial consultation
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