About You is not a traditional clearance marketplace. Visibility, brand impact, and product presentation play a central role—and yet must still be managed with an eye toward profitability.
We help fashion brands strategically implement About You Advertising, develop it in a controlled manner, and scale it profitably across an increasing number of European markets. After all, About You is growing internationally—and those who establish the right structures early on have a real competitive edge.
About You isn't about maximum visibility; it's about relevance. About You penalizes irrelevant ad placements—and rewards brands that consistently align their product offerings, target audience, and campaign strategy.
We manage About You Advertising in a way that ensures brand impact and measurable performance work in harmony—not against each other.
We manage About You campaigns with a focus on brand impact and measurable performance—tailored to target groups, product ranges, and seasonal priorities.
A major opportunity for About You is international sales in more and more European countries. The more countries, the more complex the management of budgets and campaign performance becomes.
Trends, seasons, and events are particularly relevant at About You.
About You offers a variety of advertising formats—from article-based placements to brand-focused display campaigns. We use data to determine which combination makes the most sense for your product range and your goals.
About You is expanding steadily: it currently operates in about 30 European countries, with its reach continuing to grow. This presents a real opportunity for fashion brands—but also an operational challenge. Budgets, campaign strategies, and product assortment strategies must be aligned across multiple markets simultaneously, each of which differs significantly in terms of consumer behavior, seasonality, and competitive intensity.
At About You, presentation, attributes, and content determine how fashion is perceived. We provide targeted advice where product data and content influence visibility, relevance, and campaign performance—always in the context of advertising.
Our clients on About You include, among others, Himalaya Clothing, which we support holistically—from integration and product data optimization to campaign management. In addition, we work with brands in the fields of jewelry, lingerie, and fashion —from marketplace integration to advertising.
Our BI approach provides transparency regarding campaign, product range, and performance development. This enables About You to make informed decisions—beyond gut feelings and pure visibility.
About You is particularly well-suited for brands that want to reach a younger, fashion-conscious audience and prioritize brand presence—not just sales. Brands that offer a well-defined product range, high-quality product data, and a consistent brand voice are well-positioned on About You. Brands that compete primarily on price are often better off on other marketplaces.
About You focuses more on branding and inspiration than Zalando or OTTO. Campaigns work best there when they consistently align the product range with the brand’s identity. At the same time, About You is more aggressively expanding internationally than OTTO—brands looking to reach multiple European markets will find a growing reach there. We manage brands on all three platforms and have a thorough understanding of the differences in their campaign strategies.
Your campaign must be fully aligned with your goal and target audience in order to achieve the best results. Display campaigns and teasers on the ABOUT YOU marketplace are well suited to increasing awareness and attracting potential new customers. At ABOUT YOU, you get customized multichannel campaigns for all device types and page formats.
Your product range must include at least three digits worth of master items from the fashion sector. And, of course, the product data must comply with the ABOUT YOU style guides—i.e., item descriptions, images, and so on. Once the contract and terms and conditions are in place, you can start connecting via third-party software (e.g., TradeByte, Channelengine, etc.). As an experienced ABOUT YOU agency, we are here to help you prepare your product data. More information for retailers who want to sell on ABOUT YOU is available here directly from ABOUT YOU.
In addition to the mandatory fields such as "material labeling," "bullet points," and "product details," it is also worth filling in the optional properties. These improve visibility on the marketplace and provide additional information on the product detail pages. This ensures more conversions and fewer returns.
OnMaCon is a specialized agency for retail media and advertising on fashion marketplaces such as About You. We have been working with fashion and lifestyle brands for over 20 years and understand the special role of brand, product range, and performance on About You. We are also the right partner if you also serve marketplaces such as OTTO or Zalando.
Yes. We handle the day-to-day management of campaigns on About You—including campaign structuring, budget management, performance optimization, and ongoing adjustments. We always focus on brand impact and cost-effectiveness, not just reach.
We use data-driven analytics and our BI system, which provides visibility into campaign and product performance across all markets. This allows fashion brands to identify which formats and products are truly performing well—and where budget is being tied up without yielding results.