About You is not a traditional sales marketplace. Visibility, brand impact, and product presentation play a central role—and still need to be managed economically.
We help fashion brands strategically set up About You Advertising, develop it in a controlled manner, and use it successfully on an international scale.
About You is not about maximum volume, but relevance.
Successful advertising happens when brand image, product range, and performance come together. That's exactly how we see About You.
We manage About You campaigns with a focus on brand impact and measurable performance—tailored to target groups, product ranges, and seasonal priorities.
A major opportunity for About You is international sales in more and more European countries. The more countries, the more complex the management of budgets and campaign performance becomes.
Trends, seasons, and events are particularly relevant at About You.
At About You, presentation, attributes, and content determine how fashion is perceived. We provide targeted advice where product data and content influence visibility, relevance, and campaign performance—always in the context of advertising.
Our BI approach provides transparency regarding campaign, product range, and performance development. This enables About You to make informed decisions—beyond gut feelings and pure visibility.
Your campaign must be fully aligned with your goal and target audience in order to achieve the best results. Display campaigns and teasers on the ABOUT YOU marketplace are well suited to increasing awareness and attracting potential new customers. At ABOUT YOU, you get customized multichannel campaigns for all device types and page formats.
Your product range must include at least three digits worth of master items from the fashion sector. And, of course, the product data must comply with the ABOUT YOU style guides—i.e., item descriptions, images, and so on. Once the contract and terms and conditions are in place, you can start connecting via third-party software (e.g., TradeByte, Channelengine, etc.). As an experienced ABOUT YOU agency, we are here to help you prepare your product data. More information for retailers who want to sell on ABOUT YOU is available here directly from ABOUT YOU.
In addition to the mandatory fields such as "material labeling," "bullet points," and "product details," it is also worth filling in the optional properties. These improve visibility on the marketplace and provide additional information on the product detail pages. This ensures more conversions and fewer returns.
OnMaCon is a specialized agency for retail media and advertising on fashion marketplaces such as About You. We have been working with fashion and lifestyle brands for over 20 years and understand the special role of brand, product range, and performance on About You. We are also the right partner if you also serve marketplaces such as OTTO or Zalando.