We help fashion and lifestyle brands strategically manage their campaigns on marketplaces, scale profitably, and achieve measurable success.
Our focus is on effective advertising—supported by clean product data, content, and genuine industry expertise.
Marketplace advertising in the fashion sector is complex.
Seasonality, product range changes, size availability, and platform logic determine whether campaigns perform well or whether the budget is wasted. We ensure that your retail media measures are effective.
We plan, manage, and optimize campaigns on fashion marketplaces with a clear focus on performance, scalability, and cost-effectiveness: platform-specific and data-driven. And we do this for all your Zalando and About You markets with a coordinated strategy.
More about Zalando campaigns, OTTO advertising, About You advertising, and Amazon performance marketing.
Use your budget where it has the greatest impact: across marketplaces and internationally.
We analyze your performance across marketplaces, identify wasted spend, and direct budgets to campaigns that have proven to be effective.
Making campaigns effective.
We make product data retail-ready—specifically where it influences visibility, relevance, and campaign performance. Clearly prioritized, efficiently implemented, and always with an eye on impact.
Transparency that enables control.
Our BI approach provides a clear view of performance, budgets, and development across marketplaces—as a basis for better decisions in retail media.
The fashion industry has to deal with a number of special characteristics: often high return rates, short seasons, size availability, etc. In addition, there are very specific marketplaces that are of interest to fashion brands. Read more about this topic here:Selling fashion on marketplaces.
No one knows your products as well as you do. We can support you with certain processes, but manual data maintenance is not one of them. Talk to us about which operational tasks we can take on for you. As part of an analysis, we will be happy to show you where your content potential lies and advise you on the easiest way to realize it.
OnMaCon focuses on fashion and lifestyle brands that sell on Zalando, OTTO, ABOUT YOU, and Amazon (Fashion), combining retail media, advertising, monitoring & BI, and consulting in one agency. Our team works with fashion marketplaces on a daily basis and understands the challenges they face with collection changes, category logic, retagging, assortment cleaning, returns, and size availability.
We support fashion brands on Zalando, OTTO, ABOUT YOU, Amazon Fashion, and other relevant platforms when it fits with the overall strategy. We handle both advertising (retail media) and monitoring account and CXM health.
OnMaCon always views fashion marketplaces as a portfolio: we orchestrate budgets, product ranges, and campaigns across multiple platforms instead of optimizing a single marketplace in isolation.
This ensures that each platform (e.g., Zalando, OTTO, ABOUT YOU, Amazon) optimally fulfills its specific role in your brand's overall sales.
We work with brands, manufacturers, and retailers in the fashion and lifestyle segment who want to use or expand marketplaces as a strategic sales channel.
We support many brands with their rollout to other Amazon, Zalando, and About You countries. In doing so, we take into account linguistic requirements as well as country-specific category logic and different performance and return structures.
In addition to sales, we also consider profitability, visibility, product range coverage, return rates, and the strategic role of the channel when evaluating success.
This is based on marketplace dashboards, our BI system, and individual reporting setups with a focus on fashion and lifestyle KPIs.
First, we analyze your current marketplace presence—including data quality, content setup, and advertising structure on Zalando, OTTO, About You, and Amazon Fashion.
Based on this, we create a prioritized roadmap with quick wins as well as medium- and long-term measures. This includes clear target KPIs and concrete recommendations for setup and implementation.